My name is Paul Jacobson.

I am a bringer of happiness, writer, marketing strategist, and coder. I have more than 10 years’ experience writing, strategising, and providing support in technical industries. I write about complex themes in plain terms that audiences understand.


Here is a sampling of what collaborators, employers and customers have said about my work and my approach to my work over the years:

Ben Jacobson

Paul is a skilled B2B writer. He’s highly knowledgable in the field of digital advertising and knows how to perform extremely thorough research in order to expand his expertise into additional verticals. When collaborating on content projects with him, I’ve found his prose to be consistently accurate and polished. You can find Ben on LinkedInContinue reading “Ben Jacobson”

Tom Blotman

I worked with Paul together in Imonomy’s marketing dept. Paul is a brilliant creative and technical content writer with a deep marketing understanding. He will be an asset for every company that will work with him. You can find Tom Blotman on LinkedIn here.

Zev Newman

Paul is a great colleague – trustworthy, professional, and fun to work with. He is full of ideas and has significant experience in everything from writing to marketing to social media. Paul uses his tremendous knowledge of AdTech and the online marketing world both to provide valuable content for readers as well as drive strategyContinue reading “Zev Newman”

Kamil Reddy

Paul was a fellow facilitator at a POPI workshop that I attended in April 2014. I enjoyed Paul’s legal and technical insights into POPI. We were also able to converse about a number of ideas in information privacy, security and other topics during which I was similarly impressed with Paul’s understanding of technology and itsContinue reading “Kamil Reddy”

David Graham

I have continual interaction with Paul across numerous social media networks and can attest to the fact that he is an unrivalled specialist in terms of legal issues arising out of the social Web and digital media. My colleague in Deloitte Legal Practice echoes my sentiments. You can find David Graham on LinkedIn here.

Bjarke Gotfredsen

Paul addressed the Legal Issues in relation to Social Network in a presentation held at our Social Network seminar March 2011. Paul, who is amongst a handful of serious Social Media experts in South Africa, covered many aspects, both from a legal point of view, but also considering corporate governance in a wider perspective. PaulContinue reading “Bjarke Gotfredsen”


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