I have written a number of guest articles on external sites as part of our broader marketing initiatives. These guest articles are typically about marketing, content and advertising themes.
The Drum
July 2016 – present
I wrote a sponsored article for Imonomy titled “Publishers are the New Revenue Alchemists” which examines the interconnected relationships between publishers, advertisers and consumers as stakeholders in the paid content industry.
Business2Community
January 2016 – present
I also contribute articles to Business2Community as a guest author.
- My article titled “Snackable Content is Junk Food Marketing – Do Better!” was republished from Digital Stunt Factory on 8 May 2017.
- My article about ad optimisation, “Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks“, was published on 26 May 2016.
- My first article, “A Case Study in Industry Responses to Ad Blocking“, was published on 16 January 2016.
Social Media Today
June 2015 – present
I began contributing to Social Media Today as a guest author.
AdPushup Blog
November 2015 – present
Paul Jacobson 