I have written a number of guest articles on external sites as part of our broader marketing initiatives. These guest articles are typically about marketing, content and advertising themes.
July 2016 – present
I wrote a sponsored article for Imonomy titled “Publishers are the New Revenue Alchemists” which examines the interconnected relationships between publishers, advertisers and consumers as stakeholders in the paid content industry.
January 2016 – present
- My article titled “Snackable Content is Junk Food Marketing – Do Better!” was republished from Digital Stunt Factory on 8 May 2017.
- My article about ad optimisation, “Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks“, was published on 26 May 2016.
- My first article, “A Case Study in Industry Responses to Ad Blocking“, was published on 16 January 2016.
Social Media Today
June 2015 – present
I began contributing to Social Media Today as a guest author.
November 2015 – present