January 2015 – August 2016, April 2017 – Present (freelance)

I was the lead content writer and contributed numerous articles to the Imonomy Interactive blog as part of my employment as a Content Marketing Specialist. Since April 2017, I have assisted Imonomy on a freelance basis with articles for the Imonomy blog.

Imonomy is an Israeli in-image advertising technology provider that services publishers, advertisers and advertising networks. The team is growing rapidly and, as of January 2016, Imonomy has expanded from its base in Tel Aviv to New York and the Ukraine.

My writing is focused on content marketing, content strategy, community engagement and online advertising trends. I tend to focus on engagement strategies and, more recently, I have been fascinated by ad blocking and its impact on the online publishing and advertising industries, in particular.

Recent articles:

• The Challenges of Video Content Monetization
• 6 Ways Publishers Can Maximize Bids By Boosting User Engagement
• How Google’s Ad Blocker Is Forcing Publishers To Rethink Their Monetization Strategy