AdButler blog contributions

September 2017 – Present

I contribute articles to the AdButler blog on online advertising themes as a freelance writer.

Miscellaneous writing examples

In addition to articles and other content that I have written and published on various platforms outlined in my portfolio, I have a collection of writing examples that I wrote as assignments from time to time.

These assignments are typically given to me when I apply to companies for positions at those companies. I have collated these writing examples in a GitHub repository that I created for this purpose. The repo is titled “Writing Portfolio Supplement“.

I have explained the background to each writing example at the beginning of each item. I have also replaced the name of the company concerned with a fictional name unless the brand name is necessary to make sense of the writing example.

These are the writing examples currently in the repo:

Imonomy Interactive blog contributions

January 2015 – August 2016, April 2017 – Present (freelance)

I was the lead content writer and contributed numerous articles to the Imonomy Interactive blog as part of my employment as a Content Marketing Specialist. Since April 2017, I have assisted Imonomy on a freelance basis with articles for the Imonomy blog.

Imonomy is an Israeli in-image advertising technology provider that services publishers, advertisers and advertising networks. The team is growing rapidly and, as of January 2016, Imonomy has expanded from its base in Tel Aviv to New York and the Ukraine.

My writing is focused on content marketing, content strategy, community engagement and online advertising trends. I tend to focus on engagement strategies and, more recently, I have been fascinated by ad blocking and its impact on the online publishing and advertising industries, in particular.

Web•Tech•Law blog

December 2005 – January 2015

The Web•Tech•Law blog is blog about the intersection of the Web, technology and the law. Its articles are primarily about social media- and technology-related legal themes and I wrote them over the course of several years as part of my business’ primary marketing effort.

My marketing was almost entirely conducted through blog posts with insights into the legal and policy aspects of social, digital and technology developments and trends. These posts were promoted online through Web•Tech•Law’s Twitter profile and, to a lesser degree, on Facebook and LinkedIn.